HTC’s executive director of marketing Jeff Gattis has warned that Valve’s Vive VR headset won’t be cheap. In an interview with MCV, Gattis mentioned the headset’s “slightly higher price point”, which is a trade-off for the “premium VR experience” that HTC and Valve are aiming for.
He describes Vive VR as being on the “higher end” of the VR spectrum, but the possibility of a price drop is likely with the growing VR market.
“…to get the broader consumer adoption we’re all hoping for, the industry will have to drive price down to make it more accessible,”
The Vive VR headset was announced in early March. The device is being developed by both Valve and HTC. A developer kit will ship in the summer, whilst the consumer edition is due to release later this year.
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I have always had a passion for writing, filmmaking and animating. I split my time between playing video games, writing about games and talking about games. If I’m not doing that I’m either cheering on my beloved Newcastle United or fighting crime
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