Credit: IShowSpeed
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IShowSpeed Fans Can Compete for $1 Million in Dr. Squatch Challenge
September 1, 2026·2 min read
IShowSpeed has teamed up with Dr. Squatch for a nine-week competition offering fans the chance to win part of a $1 million prize pool through scavenger hunts, online challenges, and scratch cards.
SPEEDRUN: Million Dollar Mission runs from August 31 through October 31 across the US, Canada, the UK, and Australia. The campaign includes 25 challenges and several different ways to win, with no purchase required to participate.
Dr. Squatch will hide briefcases in selected cities throughout the campaign, with clues released as each hunt begins.
Each briefcase contains a gold bar of Dr. Squatch soap that can be redeemed for a surprise cash prize worth up to $50,000. The hunts will take place across the four participating countries rather than being limited to one location.
More than 4,000 Walmart stores and selected retail partners will also feature QR codes connecting participants to the campaign hub, challenges, and leaderboard.
New content missions will be released throughout the nine-week event. Confirmed examples include challenging a stranger to a footrace and barking at a Dr. Squatch display.
Participants can record themselves completing a challenge and post it to TikTok, Instagram, or YouTube while following and tagging Dr. Squatch and using the #MillionDollarMission hashtag.
Another $250,000 is tied to 25 winning scratch cards worth $10,000 each. The cards are included with specially marked IShowSpeed Loot Box Bundles, while a free-entry option is also available through the campaign website.
The Million Dollar Mission will finish with a final hunt worth $250,000.
Dr. Squatch has not revealed how the finale will work yet and plans to share those details later in the campaign.
Speed said he expects his community to go all out for the competition and added that he wants to join the briefcase hunt himself.
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