Who Is Ibai? The Streamer Who Outgrew Twitch

If you only know Ibai Llanos from Twitch, that now tells you surprisingly little about what he actually does.

He started out as a League of Legends streamer in Spain at 19, building an audience around fast, loud commentary and a knack for making big esports moments even more entertaining.

Today, more than 20 million people follow him on Twitch, his La Velada del Año boxing event fills stadiums and his esports organisation competes in Europe's top League of Legends competition.

Even football became part of his career. Ibai runs Porcinos FC in the Kings League, has interviewed Lionel Messi and has watched creator-led events move from streaming platforms into stadiums such as Spotify Camp Nou and La Cartuja.

Gaming never disappeared. Ibai's career simply grew far beyond it.

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Before millions of people were watching Ibai all over the world, Spanish esports fans already knew his voice.

He joined the LVP in 2014 and became closely associated with League of Legends. His commentary was fast, loud and immediate. A team fight could give him only a few seconds to follow several players, abilities and kills, and his reactions quickly became part of the entertainment.

People soon started watching clips because Ibai was in them, rather than simply because of the League of Legends match underneath. By 2016, he had moved from Bilbao to Barcelona to work for the LVP full time.

His career changed again in February 2020 when he left the LVP and joined G2 Esports alongside Ander, BarbeQ and Reven. G2 brought the group into a creator house in Barcelona, giving Ibai far more freedom to stream around his own personality instead of following a traditional casting schedule.

He stayed with G2 for around a year. By then, it was already clear that the audience he had built through as a eSports streamer was happy to follow him elsewhere.

The first La Velada del Año in 2021 put internet personalities into boxing matches after months of training and streamed the entire event on Ibai's Twitch channel.

More than 1.5 million people watched simultaneously at its peak.

Ibai kept expanding the event from there. Bigger creators joined the cards, live music became part of the show and the venues grew with the audience. La Velada IV took place inside Real Madrid's Santiago Bernabéu in 2024, while the fifth and sixth editions moved to La Cartuja in Seville.

The online audience kept growing too.

La Velada V reached a corrected peak of 7,675,621 concurrent viewers on Ibai's Twitch stream in July 2025. Twitch itself passed 14 million concurrent viewers across the platform during the event.

La Velada VI went in a slightly different direction a year later. Instead of concentrating everyone on Twitch, Ibai streamed across Twitch, YouTube and TikTok. His YouTube channel alone peaked at just over 5.08 million concurrent viewers, while Streams Charts measured roughly 8.73 million viewers across the event's broadcasts at its highest point.

Ibai did not break his own Twitch record, but La Velada still reached its largest combined audience.

That shift fits where the event is now. La Velada started as a boxing show people visited Ibai's Twitch channel to watch. Five years later, millions of viewers were following it across several platforms while tens of thousands watched from inside the stadium.

Twitch was still part of the event. It was no longer the whole event.

When Gerard Piqué launched the Kings League in Barcelona in late 2022, Ibai suddenly found himself running a football team.

He joined as president of Porcinos FC, one of the league's original clubs. Just a few months later, the Kings League was already drawing 92,522 people to Spotify Camp Nou for its first Final Four in March 2023.

Ibai was well placed for that crossover. Football had already become a regular part of his content, and in 2021 he travelled to Paris for Lionel Messi's presentation at Paris Saint-Germain. He later interviewed Messi live on Twitch, with more than 330,000 accounts watching at the peak.

Seven years earlier, Ibai had been commentating on League of Legends matches for the LVP. By this point, he was sitting opposite Messi and running his own football team in front of an audience that had followed him far beyond esports.

Ibai came back to League of Legends from a very different position in December 2021, when he and Gerard Piqué launched KOI.

The organisation started in Spain, but getting the KOI name into the LEC was not exactly a straight line. A partnership with Rogue brought KOI into Europe's top League of Legends competition for 2023, only for that deal to end later the same year.

Another route opened through OverActive Media in 2024. Ibai became a shareholder and brand ambassador, while the company brought KOI and Movistar Riders into the same wider organisation. Its LEC team first became MAD Lions KOI and then Movistar KOI for the 2025 season.

That version of the team went on to win the 2025 LEC Spring Split and qualify for the League of Legends World Championship.

There is something fitting about where that leaves Ibai. He first became famous because people wanted to hear him talk about League of Legends. More than a decade later, he can sit down to watch the LEC with a team carrying the KOI name playing on stage.

Ibai still has more than 20 million followers on Twitch, and some of the biggest streams in the platform's history have happened on his channel. He has hardly left streaming behind.

What changed is everything around it.

La Velada grew from a Twitch boxing event into a stadium show watched by millions across several platforms. Porcinos took Ibai into a football competition capable of putting more than 90,000 people inside Camp Nou.

KOI turned his long connection with League of Legends into ownership of an esports brand competing at the highest level in Europe.

Even with all of that, the connection to the Ibai who started casting in 2014 is still easy to see. He was good at making people feel like they were watching something together, whether that was a League of Legends team fight, a boxing match or a football game.

The difference now is the size of the stage.

Ibai no longer needs Twitch, or even gaming, to give him one.