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Soldiers in mixed military gear fire pistols and rifles through smoke and flames on a battlefield in PUBG: Battlegrounds.
Credit: Image: Krafton
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Krafton’s third-quarter sales rise as operating profit falls

November 12, 20265 min read

Krafton reported a mixed third quarter in 2026, with rising revenue but a sharp decline in operating profit. Mobile games and advertising helped drive growth, while weaker PC sales, fewer PUBG collaborations, and higher investment costs weighed on earnings.

Krafton’s revenue climbed 11.6% year over year to KRW 971.4 billion in the third quarter of 2026, while operating profit fell 35.5% to KRW 225 billion. The opposing results point to a more complicated quarter than the headline growth figure suggests: some parts of the business grew, but lower PC revenue and fewer PUBG collaborations weighed on the comparison.

The company also recorded a net loss of KRW 68.4 billion for the quarter. Its first-nine-month results were considerably stronger, with revenue up 51% and operating profit up 14% year over year. That split between a difficult quarter and a record-setting nine-month period makes the company’s revenue mix just as important as its top-line growth.

Mobile and other revenue helped lift the total

PUBG: Battlegrounds artwork 1

Mobile generated KRW 504.3 billion in third-quarter revenue, up 3.2% from the same period last year. Krafton said collaborations with Naruto and Ferrari helped support mobile performance during the summer period. The figure shows steady growth, but not enough by itself to account for the company’s overall revenue increase.

Krafton’s “other” category brought in KRW 219.6 billion, up sharply from a year earlier. That total included KRW 198.4 billion from advertising and content revenue at ADK Group. It is a substantial portion of the quarter’s reported sales, so the 11.6% increase should not be read as an equivalent rise in revenue from game sales alone.

PC revenue fell even as PUBG remained strong

PC revenue was KRW 238.9 billion, down 32.5% year over year. Console revenue was smaller, at KRW 8.6 billion, and fell 15.9%. The decline in these categories sits alongside Krafton’s report that PUBG: Battlegrounds maintained double-digit growth in monthly active users on PC and console.

Those figures measure different things. Player activity can remain healthy while revenue declines, especially when the comparison includes different collaboration schedules or other spending patterns. Krafton said cumulative revenue across the PUBG franchise was up 11% through the first three quarters of 2026, giving a longer view of the franchise’s performance than the quarter alone.

Fewer collaborations and higher investment reduced profit

PUBG: Battlegrounds artwork 9

Krafton attributed the operating-profit decline to fewer PUBG IP collaborations than in the same quarter last year and increased investment in upcoming projects. The company also cited costs associated with Gamescom and other activities.

Revenue measures money earned before operating expenses are deducted. Operating profit is what remains after the costs of running the business are accounted for. Krafton’s results show why the two numbers can move in opposite directions: a company can bring in more revenue while earning less from its operations if its costs rise or high-performing revenue sources are less profitable.

The year-to-date results tell a different story

For the first nine months of 2026, Krafton reported KRW 3.633 trillion in revenue and KRW 1.1975 trillion in operating profit, increases of 51% and 14%, respectively. The company said both figures were records for that period. Its nine-month operating profit had already reached 114% of its full-year operating profit for 2025.

That stronger cumulative performance provides useful context, but it does not erase the third-quarter slowdown. It reflects a broader period that includes the company’s earlier results and a different mix of business activity. Krafton’s next reports will show whether quarterly profit recovers as its investments and planned game updates move forward.

Upcoming projects are part of the spending picture

Krafton said it is continuing work on upcoming projects while preparing a major Subnautica 2 Early Access update for the end of the year. It has also discussed expanding PUBG’s user-generated content features and preparing a larger franchise update for the series’ tenth anniversary in 2027.

Those plans help explain why investment is part of the company’s current financial story, but they are not a guarantee of future returns. For now, Krafton’s reported results combine a strong nine-month performance with a third quarter in which revenue rose, operating profit dropped, and PC revenue fell. The next few quarters will reveal how much of the current spending translates into sustained game growth.

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