Grand Theft Auto 6's $79.99 standard edition could give Rockstar Games and Take-Two Interactive hundreds of millions in extra launch-year revenue before a single Shark Card or GTA+ subscription enters the picture.
A new market analysis from XTB estimates that the jump from the usual $69.99 AAA price to $79.99 could add around $450 million in gross revenue if GTA 6 sells 45 million copies in its first year. That number is based on Bank of America's sales estimate, not a figure confirmed by Rockstar or Take-Two.
The calculation itself is not complicated. Ten extra dollars across 45 million copies equals $450 million before platform fees, taxes, regional pricing differences, refunds, discounts or edition splits.
That is why the figure has caught attention. For almost any other game, $450 million would be the whole business case. For GTA 6, it is being treated as one line in a much larger model.
Rockstar has confirmed that GTA 6's standard edition will cost $79.99, while the digital Ultimate Edition costs $99.99. The game launches November 19, 2026 on PlayStation 5 and Xbox Series X|S, with preloading starting November 12 for digital buyers and physical buyers who receive their download code early.
The standard edition includes the base game. The Ultimate Edition adds digital bonuses across Jason and Lucia's story, including vehicles, weapons, outfits, tattoos, custom shops and other location-based extras. Rockstar's support page also confirms that standard edition owners can buy the Ultimate Edition upgrade separately later.
That setup gives Take-Two more than one way to raise the average sale price. Some players will buy the $99.99 edition at launch. Others may start with the standard edition and upgrade once they see what the extra content looks like in the game.
There is also the GTA+ angle. Rockstar is including one month of GTA+ with digital preorders and launch-window purchases. XTB describes that as a subscription hook, and it is hard to read it any other way. The free month gets players into Rockstar's paid ecosystem just as the biggest game in the company's history arrives.
The $450 million estimate makes a neat headline, but analysts are watching GTA Online more closely. XTB says Bank of America raised its booking forecasts because of the next version of GTA Online and the potential for more aggressive live-service monetization across 2027 and 2028.
That is where the real money sits. GTA 5 sold for years, but GTA Online kept the game alive as a revenue machine long after launch. If GTA 6 repeats that pattern with a larger audience, higher base price, Ultimate Edition upgrades and GTA+ attached from day one, the first-year box sales may only be the opening act.
That also explains why players are already watching the edition structure closely. A higher price is one thing. Exclusive shops, vehicles and digital bonuses are another. Rockstar has enough trust to sell GTA 6 at $80, but the line between premium pricing and over-monetization is where the conversation gets sharper.
GTA 6 is probably the only game that could make an $80 standard edition feel inevitable rather than reckless. It has a 13-year gap behind it, one of the biggest brands in entertainment, and a launch window that other publishers are already trying to avoid.
That does not mean the price will be harmless for the wider industry. Bank of America predicted the $80 price before Rockstar confirmed it, and analysts have already framed GTA 6 as a possible new benchmark for premium games. If it sells anywhere near expectations, other publishers will notice.
Rockstar has now confirmed the price, editions, preorder bonus, GTA+ trial, no-disc physical version and November 19 launch date. The next numbers that matter are not projections. They will be preorder momentum, edition splits and whether players treat GTA 6's $80 starting point as the cost of the biggest game of the generation or the start of another price fight.
